Re: Marketing help wanted

[email protected] (Ask Bjoern Hansen) 20 Jul 2002 03:22:19 -0700
Newsgroups perl.trainers
Message-ID <[email protected]>
[email protected] (William R Ward) writes:

[ on bein^H^H^H^Hlooking like a huge big corporation. ]

maybe, just maybe, it's different in the training industry and I'm all
off, but...

If you are a one (or two) man (any gender) show, then don't pretend
otherwise.  The potential customer will find out really soon anyway,
so you don't really have anything to sell to someone looking for
BigCorp Inc.  Maybe you can convince them otherwise, but then I'd
recommend starting out by being honest, to the point, non-sense free.

Being P. T. Rainer and having a name as that sells better if that's
what you are.

I understood Randals issue as being almost too much name recognition
on his own name when he indeed have other Perl Instructors to
sell. (And thus want to sell the Stonehenge brand instead of the
Randal brand).


  - ask

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