Charlie does not let Lisa near those scary ultra loud crinkly biodegradeable Sun Chips bags.

Stories
 
Wikipedia Edits Have Massive Impact on Tourism, Say Economists
from the closer-look dept.
Forget glossy travel brochures and whizzy online sites; one of the most cost-effective ways tourism chiefs can drive business to their towns or cities is by updating their Wikipedia page. From a report:
An experiment by economists at the Collegio Carlo Alberto in Turin, Italy, and ZEW in Mannheim, Germany, found that a few simple edits to a Wikipedia page could lead to an extra $130,000 a year in tourism revenue for a small city, underscoring the power of the free online encyclopaedia. The researchers randomly selected cities across Spain to receive targeted improvements to their Wikipedia pages, adding a few paragraphs of information on their history and local attractions, as well as high-quality photos of the local area.

It didn't take an expert, either. Most of the content added was simply translated over from the Spanish Wikipedia into either French, German, Italian or Dutch. Doing so had an immediate and remarkable effect: adding just two paragraphs of text and a single photo to the article increased the number of nights spent in the city by about 9% during the tourist season. In some instances, the increase was even larger. For cities with barely anything on their Wikipedia pages, a minor edit could raise visits by a third.
Posted by msmash 5 hours ago
business wikipedia

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Malays2 bowman 5 minutes ago
Tourism industries have a knack for covering up all of the bad stuff that happens in those areas.
If I go to a resort and there is a high risk of me get robbed and assaulted the moment I step off of the grounds of the resort, I'm not going to want to go to that place either.
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HA! ECONOMISTS! Sniffing a magic 8 ball, are we? (-1)
Anonymous Coward 5 hours ago
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Drumpf Furhor's Orange Makeup is Smearing (-1)
Anonymous Coward 4 hours ago
It's time to whine on Twitter like a bitch as faggot, Mr President.
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Re: HA! ECONOMISTS! Sniffing a magic 8 ball, are we (+1)
Mister Transistor 3 hours ago
Well, that lasted what, 4 days? Good job, it was nice not seeing these ass-wiped rolls of used toilet paper on EVERY FUCKING THREAD HERE.
WTF, /.???
Do you need a fucking PROGRAMMER to FIX THIS FOR YOU????
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Why kids should not have unfettered net access (+1)
Malays2 bowman a few seconds ago
Defacement of threads with 20 consecutive giant swastikas is something a kid would do. But of course, parents are expected to be just another school chum, not an actual parent. Else, they can expect CPS to come knocking on their door.
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Scotland (+3, Funny)
phalse phace 5 hours ago
Wikipedia Edits Have Massive Impact on Tourism, Say Economists
How's Scotland's tourism industry doing?
Most of Scottish Wikipedia Written By American in Mangled English
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Re: Scotland (+1)
geekmux 5 hours ago
Wikipedia Edits Have Massive Impact on Tourism, Say Economists
How's Scotland's tourism industry doing?
Not to be stereotypical, but aren't they too drunk to care?
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Re: Scotland (+1)
crobarcro 4 hours ago
You're thinking of the irish
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Re: Scotland (+1)
Too Late for Cool ID 4 hours ago
I assume the Scottish are big users of Wikipedia because it's free.
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Re: Scotland (+2)
frank_adrian314159 4 hours ago
That's right, the Scotch are too cheap to ever drink enough to get drunk.
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Re: Scotland (+1)
geekmux 3 hours ago
You're thinking of the irish
 Scotch: whiskey distilled in Scotland especially from malted barley; also called also Scotch whisky
OhAye...Yoorrrright....wat da fook wuz I thinkin'?
(Any country that has a base alcohol named after them couldn't possibly fit the stereotype...)
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Correlation is not causation (+1)
Anonymous Coward 5 hours ago
So, an increase in tourism followed modifying Wikipedia articles.
But, to assume the Wikipedia article is the *reason* behind the increase is somewhat ridiculous unless you can completely rule out all other variables.
Did the economy do well the year tourism increased? The increase bay be due primarily to an increase in disposable income.
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Re: Correlation is not causation (+1)
DontBeAMoran 5 hours ago
It could be the increase in tourism that caused the edits to the related Wikipedia pages. People added things that they thought were missing but would have been useful to know.
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Resaerched (+1)
DrYak 4 hours ago
It could be the increase in tourism that caused the edits to the related Wikipedia pages.
Nope.
The summary and the news article both mention that the edits were done by the researcher themselves.
(And were banned by the dutch wikipedia admin for being too commercial).
The increase was measured after the edits.
But the news article fails to mention what the researcher used to establish a baseline against which to measure this increase.
(Did they also did a random selection of cities that they did not edit as a negative control ?) or other form of analysis.
(Did the cities' tourism office report an increase of tourists from the specific languages targetted by the editing experiment ?)
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Re: Correlation is not causation (+3, Insightful)
ranton 4 hours ago
to assume the Wikipedia article is the *reason* behind the increase is somewhat ridiculous unless you can completely rule out all other variables. Did the economy do well the year tourism increased? The increase bay be due primarily to an increase in disposable income.
For god's sake, how do you think any research is done? Just use a control group. Very little of their methodology was mentioned in the article so who knows if it was worthwhile research, but it wouldn't be too hard to design a study to mitigate for the factors you mention. At a high level just pick a good distribution of 100 cities you will make the Wiki updates to and 100 cities you will not. Then check the change in tourism in each city. Perhaps monitor other Wiki changes not done by your research team to see if those cities should be removed from the study.
That is just the basics. There are plenty of techniques they could use to ensure they aren't just measuring normal economic improvements, among other factors.
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Re: Correlation is not causation (+5, Informative)
Anubis IV 4 hours ago
So, an increase in tourism followed modifying Wikipedia articles.
But, to assume the Wikipedia article is the *reason* behind the increase is somewhat ridiculous unless you can completely rule out all other variables.
Did the economy do well the year tourism increased? The increase bay be due primarily to an increase in disposable income.
 They asserted that there was a causal impact in the opening line of the paper.
It's not difficult to control for such variables, which they did. The 9% improvement the summary talked about? That's 9% over the control group according to the paper.
They selected a randomized set of cities across Spain, updated those pages on Wikipedia across multiple languages, and then waited to see what the results were. Simultaneously, they randomly selected a different set of cities for their control group, then used those cities as a basis for comparison, allowing them to control for whether changes in local or national economy, overall tourism trends towards Spain, etc., etc. etc. had made a difference. And one of the benefits of using Spanish cities is that the hotels keep a record of the nationality of the tourists staying overnight, providing the scientists with an additional indication of whether their changes to Wikipedia had been effective (i.e. if a city sees a tourism boom in general, it proves nothing, but if it sees a boom specifically from the people who speak the languages of the pages they had edited, that would point towards a causal relationship, which in a quick skim of the paper appears to be what they saw). Oh, and they also performed a statistical analysis to make sure that their selection of control cities did not affect their results.
I love how the first thing that everyone on Slashdot does is assume that no one who literally does this job for their living knows how to properly control for variables. While there are some scientists who cut corners, most of the time they've done their homework, especially when the research took over a year to perform in total.
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Re: Correlation is not causation (+4, Funny)
penandpaper 3 hours ago
>knows how to properly control for variables.
Well if you have seen some of the code I have seen, programmers don't know how to properly control their own variables. Maybe it's projection.
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Re: Correlation is not causation (+1)
dgatwood 3 hours ago
No matter how good you get at programming, you never outgrow the tendency to accidentally forget to increment/accumulate at the end of a sufficiently complex loop.
Maybe they should repeat this experiment in Russia. After all, <Yakov surname="Smirnoff">in Soviet Russia, variables control you.</Yakov> :-D
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Re: Correlation is not causation (+1)
ljw1004 3 hours ago
I love how the first thing that everyone on Slashdot does is assume that no one who literally does this job for their living knows how to properly control for variables. While there are some scientists who cut corners, most of the time they've done their homework, especially when the research took over a year to perform in total.
Thank you for your summary of the paper.
We all know that correlation isn't causation. But I think that correlation is *correlated* with causation... (at least, scientific reports of correlation are correlated with scientific discoveries of causation).
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Re: Correlation is not causation 
Rockoon 2 hours ago
Its so easy to control for such variables, that they pretended to control for it but clearly didn't.

Reason: Their editing of wikipedia articles has an effect on what other wikipedia editors do, and they absolutely did not control for that, as you so clearly explained without fucking noticing.
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commentsubject 
Anonymous Coward 5 hours ago
"and nothing of value was produced"
only shuffled
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Re: commentsubject (+1)
DontBeAMoran 5 hours ago
The job of everyone working with computers is to re-organize zeroes and ones into different patterns.
Random zeroes and ones have no value. Zeroes and ones in specific patterns have value.
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Re: commentsubject (+2)
Anubis IV 4 hours ago
Random zeroes and ones have no value.
Technically, random 0s and 1s do have values: they're literally either 0 or 1. ;)
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Re: commentsubject (+1)
DontBeAMoran 4 hours ago
Obligatory Red Forman.
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Re: commentsubject (+1)
davidwr 3 hours ago
Re: OBRF
Um, "don't be a smartass"??? This IS Slashdot after all.
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Re: commentsubject (+1)
DontBeAMoran 3 hours ago
Requirements to be a smartass (SFW)
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They have a lot of value to some of us (+1)
raymorris 4 hours ago
That's funny. It also reminds me ...
> Random zeroes and ones have no value.
TechyImmigrant was paid well to produce random ones and zeroes which I use to secure your communications.
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Re: commentsubject (+2)
ranton 4 hours ago
"and nothing of value was produced". only shuffled
Unless perhaps some people were able to pick a better tourist destination because of the information they found in Wikipedia. That would have value.
If you want to take advantage of the benefits of a free market, you must live with sales and marketing being a significant portion of the economy. In my opinion the main reason we don't have 20 hour work weeks now is because increased productivity has mostly led to companies spending more money to compete against each other. Did Customer Success Managers or Product Managers even exist in 1920? While I also believe it has led to better products and better client service, it has certainly created a lot of jobs that wouldn't need to exist if not for the profit motive.
This is the why even though I do think AI and robotics will continue to cause upheaval in many industries, businesses will always find new ways to people to grab another 1% market share from their competitors. Thus forcing their competitors to do the same, and now we have new jobs created by the corporate version of mutually assured destruction.
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This is what Wikivoyage is for (+2, Informative)
xack 5 hours ago
WIkipedia has a sister project called Wikivoyage that is specifically designed for tourism info. I think the Wikimedia foundation should promote that to tourists more.
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Re: This is what Wikivoyage is for (+1)
aaarrrgggh 3 hours ago
Personally, I look up information on a city for a random reason, and it either ends up in the bin, or as a place where maybe I want to go at some point in the future for whatever reason. For people like me, having interesting content of varied nature (not just tourist attractions) can leave a good impression. It doesn’t even need to be cities that are considered tourist destinations— knowing that The Dish Room in Burlington, CO is owned and operated by a local guy that went to culinary school in the big city, but missed country life and now runs one of the best restaurants on I-70 between Denver and Kansas City might be enough for me to spend the night in town. 

Many people use Yelp and their ilk in the moment of a decision, but creating interest via Wikipedia
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Re: This is what Wikivoyage is for (+1)
demonlapin 2 hours ago
I use Atlas Obscura for this sort of thing, and while it's not all that often that I find something that appeals to my interests and isn't far out of the way, I find enough to make it worth checking out my planned routes to see if they mention anything along the line.
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Re: This is what Wikivoyage is for 
Anonymous Coward 2 hours ago
Modded you up, but had to add a thank you. I never knew about wikivoyage before now.
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Study limitations (+4, Informative)
skoskav 4 hours ago
Link to actual study: https://papers.ssrn.com/sol3/p...
Some of my quick takeaways of the possible limitations of the study:
1) They acknowledge that a significant part of the effect could just be tourism "stealing" from neighboring cities.
2) The effect was more significant if the original article was nearly empty.
3) They used control groups in a perhaps unintuitive way:
To ensure balance in the treatment and control groups, we used a stratified randomization design. We ordered the 60 cities by the total number of tourists. Then we divided the cities into ten groups of six cities each. Within each group, we randomly assigned the city to one of six treatments. The six treatments were as follows: treat the city page in one of the six possible language pairs (Dutch & German; Dutch & French; Dutch & Italian; German & French; German & Italian; French & Italian). Hence, 120 city pages were treated and 120 pages remained as controls.
It's not an issue per se to group the different wiki languages like that, but I did not find a clear justification for it. If not properly accounted for it could be an indicator of p-hacking, by looking at their collected data whichever way is the most favorable for a positive outcome, and downplaying the remaining data.
4) The Dutch wiki admins were assholes.
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Re: Study limitations 
Anonymous Coward 4 hours ago
> 4) The Dutch wiki admins were assholes.
Is that not the norm for most wikipedia admins? At least it seems to me that most of them are more worried about their procedures than actually getting correct information.
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Re: Study limitations (+2)
Anubis IV 4 hours ago
4) The Dutch wiki admins were assholes.
The word "Dutch" was unnecessary in that sentence.
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Re: Study limitations (+1)
ShanghaiBill 4 hours ago
a significant part of the effect could just be tourism "stealing" from neighboring cities.
Perhaps. But if I run a restaurant in town X, I don't care if my competitors in neighboring town Y get less business.
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Re: Study limitations (+1)
skoskav 2 hours ago
Yeah, the local businesses wouldn't care whether the tourists are just diverted or if the country's tourism sector is actually affected. But it would matter for the government.
So the study's design limited the effect from being better quantified and understood.
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New business or displacement? (+1)
petes_PoV 4 hours ago
 a few simple edits to a Wikipedia page could lead to an extra $130,000 a year in tourism revenue for a small city,
Does this just divert visitors away from other nearby locations or does it actually generate new business and attract visitors to make additional journeys.
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Re: New business or displacement? (+1)
b0bby 3 hours ago
From the point of view of any particular city, that may not matter.
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Re: New business or displacement? (+1)
aaarrrgggh 3 hours ago
Tourism has plenty of zero-sum scenarios, but the more places people want to go, the more time they will spend traveling.
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Re: New business or displacement? (+1)
im_thatoneguy 3 hours ago
Every second of every day is a zero sum situation. So probably. But it might increase the chances of going to a region if there is something nearby. E.g. my wife wanted to go to Sevilla in Spain but we had to stop in Barcelona and Madrid for the airports so we spent time in each of those locations. And we also read about towns that were a train ride away from Sevilla.
So yes that probably took away time we could have used to go to the Netherlands or Austria but usually people journey a bit around the destination they want to go to. And the more things there are nearby the more likely they are to visit. We would have been less likely to visit Sevilla if there wasn't also a couple neighboring towns that also filled out our visit.
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Next, Try YouTube (+1)
Lije Baley 3 hours ago
Those live cams seem to quite effective as well.
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