Website Confusion

Dear Developers,

This is an interesting brand confusion issue that I want to bring up.
Users who visit the Inkscape website exhibit sometimes some key
confusions which I'm not entirely sure how to fix:

 1. That Inkscape requires them to register for an account in order to
download. This is not true, but users have been trained by proprietary
service vendors to register accounts for everything to get access. Help
requests from users who forget their password or can't activate their
accounts indicate that they only wanted to download Inkscape.

 2. That the gallery on the website /is inkscape/, this is a much rarer
problem. But sometimes people upload things to the Inkscape gallery in
order to somehow get the website to perform actions or 'use' Inkscape
via a web interface. This is likely because many users are trained to
think of apps as websites and the website offers some abilities which
could be confused for entry points into Inkscape functionality. This
presents as moderation flags, usually people uploading photos and
asking why Inkscape can't be accessed.

These are issues that may get worse as more and more people get
computers which are not-desktops. Phones, tables, whatever chromebooks
are. And I can imagine there might be some simple changes to help
direct people more.

Thoughts?

Best Regards, Martin Owens