Re: Sonos

Seth,
I think a lot of us are disappointed because we've seen the MediaTron.
I played with it with my own two hands.  90% of the development money
was already spent for it.  Yes TB would have to pay to tool up a
manufacturing line, but they already have the unit designed and
basically ready to ship.  Even if TB didn't make back all the
development money they already spend on the MediaTron, I would think
they would make more than the tooling costs and help offset the money
already spent.  Especially considering the MT-200's MSRP (~$1000) I have
to believe it costs very little more than the MT-150 which was set to
sell for $300, so that would be a decent profit for Turtle Beach.

Eric Kotz


Seth Dotterer wrote:

>Eddie,
>
>eBay ATs are selling about 1-3 a day.  Any idea on what the return rate
>is on that?  Any idea how much it costs to develop a product like the
>AT?
>
>Bottom line - this market is just not mature yet - and there seems to be
>a never-ending stream of companies releasing clones and then dumping
>them (for way under cost) when they realize that they're not selling as
>many as they need to.  It LOOKS like a really sexy market, and the
>products are fun - but outside of the home installer market, I guarantee
>you no one is making any money.
>
>The end user sees a stream of products shipped then abandoned, is
>confused by all the 'options' and does what all consumers do when they
>don't understand which product to buy - they buy none.
>
>Anyway, it's a LOT more complicated than that - I probably shouldn't
>have even responded at all.  :)
>
> -- seth
>
>-----Original Message-----
>From: Turtle Beach Audiotron User Forum
>[mailto:[email protected]] On Behalf Of Eddie
>Sent: Monday, January 24, 2005 12:01 AM
>To: [email protected]
>Subject: Re: [AT] Sonos
>
>Not so much as not much of a market. Just bad marketing. TB did about
>everything wrong.
>
>AT are selling over MSRP on Ebay still. So the market exist.
>
>
>
>
>On Mon, 24 Jan 2005 00:12:07 +0100, Arnt Gulbrandsen wrote:
>
>
>
>>Tim Hill writes:
>>
>>
>>>Is it that difficult to get this market right? Manufacturers don't
>>>seem to have any idea what they are doing.
>>>
>>>
>>I imagine the dialogue goes like this:
>>
>>"Maybe we should being out something much like the Audiotron."
>>"Well, didn't the Audiotron company stop production?"
>>"Right. Can't be much of a market."
>>
>>Arnt
>>
>>
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