InfoD: Conference: Healthcare Communications Forum 2005

        * Healthcare Communications Forum 2005 * (IIID conference)

         'Cutting through complexity:
          meeting the new challenges
          in healthcare communications'

         September 20-21, 2005. The Harvard Club
         374 Commonwealth Avenue, Boston, MA, USA


THEME:
Providing healthcare consumers with clear, informative communications
has never been easy. Healthcare providers are spending fortunes
producing bills and statements that baffle and frustrate most consumers.
The challenge today is to cut through the complexity and connect with
consumers, while reducing costs as much as possible.


PRELIMINARY PROGRAMME:
http://home.insightforums.com/insight/HCF2005/session_descr.htm


DAY 1: Tuesday, September 20
7:30 On-site Registration
8:45 Welcome Address and opening remarks
      Wes Ervin (Chairman, Advisory Council,
      The Healthcare Communications Forum)
- Keynote: TBA

10:00 Panel: Trends and Best Practices in Healthcare Communications
    What's ailing healthcare communications?
    Moderator: Elizabeth Gooding (Art Plus Technology)

11:15 Personalization in the Era of Privacy:
-  Turning Cats into Dogs: Building Loyal Relationships Through
    Relevant Communications.
    Jim Lewis (Relationship Marketing)
-  Customization & Personalization in Healthcare Marketing.
    John Jones (Xerox)
-  How branding and technology can help personalize education efforts.
    Phil Micali (bWell International)

2:00 Concurrent sessions
a) Case Study: HealthNow NY
    Re-engineering Health Documents for Greater Impact.
    Louise Lavere (HealthNow NY)
b) IIID Track: Testing the Effectiveness of Healthcare Communications
    Making a Measurable Difference.
    David Sless (Communications Research Institute, Australia)

3:15 Concurrent sessions
a) Case Study: AmeriHealth.
    Dan Pedriani (AmeriHealth) and Greg Bell (Healthx)
b) IIID Track: Interactive Communications:
    Interactive Communication for Health Behavior Change.
    Zoe Strickler (University of Connecticut)

4:30-6:00 Cocktails and Networking - Exhibits Open


DAY 2: Wednesday, September 21
8:00 On-site Registration

9:00 Keynote: Judy Norsigian (BWHC)
     (Co-Founder, Boston Women's Health Book Collective
      and Co-Author "Our Bodies, Ourselves")

9:30  The Convergence of Finance and Healthcare
       Moderator:John Young (Great-West Life),
-  Health Savings Accounts: What the Research Shows.
    Lynette De Witt (Financial Research Corporation)
-  Lessons Learned: What 401(k) Communications Can Teach
    Us About HSA Communications.
    Deborah Stewart (Finity Communications)

11:30 The Convergence of Printed and Digital Communications
-  The Challenge of Designing for Digital Delivery.
    Aaron Marcus (Aaron Marcus and Associates)
-  Print, Plastic, and Pixels: How far have we gone on the
    road to truly integrated customer communications?
    Mark Mitchel (Personix)

2:00 IIID Track: Medical Information
-  Now What? The Search for Information After a Cancer Diagnosis?
    Judith Moldenhauer (Wayne State University)
-  Recruitment for Clinical Trials: Ensuring that
    Patients' Consent is Truly Informed.
    Jane Teather (JET Documentation Services)

3:00 Conference Wrap-Up. Wes Ervin (Art Plus Technology)

ORGANIZATION:
Insight forums.
Telephone: (+ 1) 781-821-6734
e: [email protected]

WEBSITE:
http://home.insightforums.com/insight/HCF2005/
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