Re: Branding again...

On Wed, Nov 3, 2010 at 8:07 AM, Stuart Jarvis <[email protected]> wrote:
> Hey,
>
> We're still not consistent with what we're putting out there :-(
>
> So we have https://promo.notes.kde.org/34 to try and get this right.
>
> But that doesn't match what has just happened for 4.5.2 and 4.5.3 (that also
> don't match each other that well). Maybe the proposal in the doc is not right,
> we can fix that. It definitely doesn't contain enough detail, which should
> really be a boilerplate announcement and Dot article. I can add that, but
> wanted to see first an agreement on the principles set out in the doc.
>
> So, what's the way forward? Should I just make a decision on the bits that are
> still ambiguous in the doc and flesh out full guidance for the wiki? Sebas, if
> I do, will you use it? ;-) See below for my ideas.
>
> Or do we need to discuss things some more?

Adding my support to comments from Markus (further discussions here
are of marginal value) and Vivek (repeat the message). It will require
repeating until we're sick of it, which will happen around the same
time that it finally sinks in for many others...at the risk of
irritating or boring others. Also second Troy's motion - Stu, you are
the King, not only right on with the rewrite, but also cuz you're King
and you said so. B^).

There's one other consideration though that is important to this
issue...this mailing list is the hub of promotional activities for
KDE. Branding and other promotion are important to overall KDE effort.
I think that we need to "sell" the value of communicating accurately
about the "product", and to invite people to use kde-promo to hone
communication rather than trying to steep them as much as we have
been. KDE-promo is a service to other members of the KDE community.

In order for this to be effective, the response must be timely. It has
been a bit of a struggle previously for this group to fine tune
messages as the concepts were novel and still in flux. This has become
easier with more practice. Nonetheless, there needs to be some sort of
customer service promise/expectation about turnaround time. Perhaps
the sales pitch could include some defined/suggested lead time.

We also need to accept that improvements and processes will come with
practice. We seem to be beyond bikeshedding and the need for immediate
perfection. (Only the King is perfect B^O !) Now there's an
opportunity to develop a systematic approach to messaging.

Different subject:
From Markus - Do we have official abbreviations like KPW (KDE Plasma
Workspaces)?

I kinda recall that the ultimate shortened version was simply
"Plasma". I can't find the mailing list thread, but it seems like
something I read from aseigo or Justin. As long as the context is
recognizably KDE, Plasma is sufficient. Anyone who doesn't understand
can just ask The Google.

Carl



>
> Cheers,
> Stu
>
>
> For reference, here's how I would have done the Dot story, based on the shared
> doc:
>
> ---
> KDE's November Updates Enhance DjVu and XPS Support
>
> KDE today released maintenance updates to its three main product sets: the
> Plasma workspaces, Applications and KDE Platform. This update is the third in
> a series of monthly stabilization updates to the 4.5 series. The updates bring
> bugfixes and translation improvements and are recommended for everyone running
> KDE software. As the release only contains bugfixes and translation updates, it
> will be a safe and pleasant update for everyone. These updates support over 55
> languages in KDE software, with more to come.
>
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