Re: Branding again...

On Thursday 04 November 2010 17:25:47 Carl Symons wrote:
> On Wed, Nov 3, 2010 at 8:07 AM, Stuart Jarvis <[email protected]> 
wrote:
> > Hey,
> > 
> > We're still not consistent with what we're putting out there :-(
> > 
> > So we have https://promo.notes.kde.org/34 to try and get this right.
> > 
> > But that doesn't match what has just happened for 4.5.2 and 4.5.3 (that
> > also don't match each other that well). Maybe the proposal in the doc is
> > not right, we can fix that. It definitely doesn't contain enough detail,
> > which should really be a boilerplate announcement and Dot article. I can
> > add that, but wanted to see first an agreement on the principles set out
> > in the doc.
> > 
> > So, what's the way forward? Should I just make a decision on the bits
> > that are still ambiguous in the doc and flesh out full guidance for the
> > wiki? Sebas, if I do, will you use it? ;-) See below for my ideas.
> > 
> > Or do we need to discuss things some more?
> 
> Adding my support to comments from Markus (further discussions here
> are of marginal value) and Vivek (repeat the message). It will require
> repeating until we're sick of it, which will happen around the same
> time that it finally sinks in for many others...at the risk of
> irritating or boring others

And ourselves ;-)

> Also second Troy's motion - Stu, you are
> the King, not only right on with the rewrite, but also cuz you're King
> and you said so. B^).

Actually, I didn't. It was reported that I was 'KDE Representative Royalty' if 
I remember correctly.  I went to all the trouble of making sure I got branded 
that way and then people get confused with the terminology and start calling 
me 'King' :-(

> There's one other consideration though that is important to this
> issue...this mailing list is the hub of promotional activities for
> KDE. Branding and other promotion are important to overall KDE effort.
> I think that we need to "sell" the value of communicating accurately
> about the "product", and to invite people to use kde-promo to hone
> communication rather than trying to steep them as much as we have
> been. KDE-promo is a service to other members of the KDE community.
> 
> In order for this to be effective, the response must be timely. It has
> been a bit of a struggle previously for this group to fine tune
> messages as the concepts were novel and still in flux. This has become
> easier with more practice. Nonetheless, there needs to be some sort of
> customer service promise/expectation about turnaround time. Perhaps
> the sales pitch could include some defined/suggested lead time.

Yes, I'd like to see overall much more presentation of the promo team as 
service providers - we do our own stuff proactively, but are also there for 
anyone in KDE who wants advice or help with promotion to come to us and we 
make things happen (this has been previously floated as the 'mean lean release 
machine' by Jos and others).

Re the branding, I think the best thing is to have very good and clear 
documentation in the wiki that we can point people too - and add to that when 
something comes up that we had not considered.

> We also need to accept that improvements and processes will come with
> practice. We seem to be beyond bikeshedding and the need for immediate
> perfection. (Only the King is perfect B^O !) Now there's an
> opportunity to develop a systematic approach to messaging.

Yes, so let's flesh out the proposal in the shared doc to full release 
announcement templates and then move it to the wiki.

> Different subject:
> From Markus - Do we have official abbreviations like KPW (KDE Plasma
> Workspaces)?
> 
> I kinda recall that the ultimate shortened version was simply
> "Plasma". I can't find the mailing list thread, but it seems like
> something I read from aseigo or Justin. As long as the context is
> recognizably KDE, Plasma is sufficient. Anyone who doesn't understand
> can just ask The Google.

I'd rather try and keep it specific when we're talking about one of the 
workspaces: Plasma Desktop OR Plasma Netbook etc and Plasma workspaces when 
talking in general. However, Plasma is fine for talking about the things that 
Plasma (framework) itself brings us:

- Plasma makes it easy to share widgets over the network
- I can easily share widgets from my Plasma Desktop
- If you run a Plasma workspace then you can also share your widgets remotely

Again, there's room for disagreement ;-)

Stu
 
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