Has DDD reached it's embracing tipping point or not?

About five or six years ago, I picked up the Blue Book because I was
looking for better ways to design and code the systems I was working on
then. I guess that as many of you who visit this forum regularly have been
on a quest to find better methods to design and code our software-systems
than the transaction-scripty, data set oriented systems we have been
working on for years. Unfortunately, few people within our company (size
about 300) are familiar with DDD-concepts, and because of all corporate
standards are based on the old, data-oriented methods of engineering and
architecture, it has been really tough convincing people to 'give it a try'.

On the other hand, especially with the release of Vaughn's book just
recently, which is in excellent read by the way, I have the feeling that
DDD is really starting to take off everywhere. This got me wondering about
the world-wide adoption of DDD: has your company embraced it completely (or
do you apply it often as a independent consultant), or is it still
considered 'just a hype' by your peers?