Sell ebook on Lulu or with clickbank

Hi, I have been reading this group's posts for a few weeks and trying 
to learn about ebooks. I hope you can help me with my first decision.

I am new to ecommerce, I started off selling my book. I have now 
written an ebook and want to sell it online. I am debating between 
selling it on my site using clickbank or selling it on Lulu. My site is 
getting minimal traffic at this point, although I am working hard on it 
and have a blog going.

Also from what I have read here it appears that a "an ebook format" is 
better then PDF. How can I convert it from MS word to ebook format.

Thanks in advance

Virginia


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