Book trailers

I'm about to ask someone to put together a book trailer for me. It's for a mystery, very different from the one book trailer I did several years ago for a nonfiction book.

So I'm trying to learn all that I can about book trailers.

What makes a good one, to your mind? What components *must* be included, and which ones can be/should be left out? What do you look for in a book trailer?

I think that especially for ebooks, a good online presence is important and I'm hoping to reach out to the video-watching people (I'm really not one of them) to interest them in this upcoming mystery.

Thanks in advance for your collective wisdom!

Jeannette


***
Blood. Lust. Power. Read it all here: http://tinyurl.com/7vzklh2
***





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